The Canadian Premier League has a new sponsor – sports betting and online casino giant TonyBet. Just a few short days ago the CPL officially announced the details of their deal to make TonyBet the online casino partner and official sports betting sponsor for the league. The deal is a multi-year deal agreed upon between both parties.
The commissioner of the Canadian Premier League, Mark Noonan, made numerous comments about the deal, including how excited the league is to have TonyBet on their roster of sponsors. They’re looking forward to working with the casino giant and giving them the chance to engage with the fans of the CPL.
What the deal means
The deal means that TonyBet will become the presenting partner of the hit shot Match of the Week, which is broadcast on the exclusive CPL broadcast partner, OneSoccer. This show keeps the fans updated with the latest news on different CPL fixtures with incredibly comprehensive coverage of the 28 games over the season.
TonyBet will also become a partner of the Canadian Premier League’s much-loved contest, the predictor as well as the Centre Circle app from the league. This app is held in high regard by fans thanks to the immersive and interactive experience it offers when it comes to predicting how each game of the season will play out.
Tonybet also commented on the deal, stating how delighted they are to get behind such a great soccer league like the CPL and how the brand looks forward to offering these fans an enhanced soccer experience.
There is a rumor that the sports betting provider is looking to integrate special offers and bonuses in honor of the deal, with CPL fans getting the lion’s share of rewards. These fans should be on the lookout for exclusive codes or promotions in the pending future. This may just be a whisper in the wind though – current marketing laws when it comes to gambling are strict in Canada so the company may not be able to offer these lucrative treats.
Who is Tonybet?
Tonybet started life as a Baltic-based betting shop and was named after the famous Lithuanian poker player and politician Antanas Guoga AKA Tony G. The brand has slowly grown over the years and in December of last year, it officially received its license to operate in Ontario.
The casino and sports betting company also recently made a deal with Novomatic’s digital gaming division, Greentube, to expand into the burgeoning Latvian market. This deal was one of the power plays the company has been making recently, expanding into lucrative markets and bolstering its position against the big boys of online gambling.
Tonybet now holds 10 different licenses in jurisdictions all over the world, with Canada, Latvia and Spain being the newest additions to their impressive list.
We’re sure this collaboration is only good news not just for fans of any team in the Canadian Premier League, but Canadian gambling fans. This exposure is only going to help increase the positivity that comes with responsible gambling and may lead to the rest of Canada having a more progressive view of online casino gaming.
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Last Updated: May 19, 2023